Monday, January 29, 2018

E-COMMERCE AND M-COMMERCE (ETIT-428)

UNIT I
Introduction and Concepts: Networks and commercial transactions – Internet and other novelties; networks and electronic  transactions  today,  Model  for  commercial transactions;  Internet  environment  –  internet  advantage, worlds wide web and other internet sales venues; On line commerce solutions.
Security  Technologies:  Insecurity  Internet;  A  brief  introduction  to  Cryptography;  Public  key  solution;  Key distribution and certification; prominent cryptographic applications.
Electronic  Payment  Methods:  Updating  traditional  transactions;  secure  online  transaction  models;  Online commercial  environments;  digital  currencies  and  payment  systems;  Offline  secure  processing;  private  data networks. 

UNIT II
Protocols  for  Public  Transport  of  Private  Information:  Security  protocols;  secure  protocols;  Secure  hypertext transfer protocols; Secure sockets layers; Integrating security protocols into the web; Non technical provide.
Electronic Commerce Providers: On-line Commerce options: Company profiles.
Electronic Payment Systems: Digital payment systems; First virtual internet payment system; cyber cash model.
On-line  Commerce  Environments:  Servers  and  commercial  environments;  Netscape  product  line;  Netscape commerce server; Microsoft internet explorer and servers; open market.
Digital  Currencies:  Optional  process  of  Digicash,  Ecash  Trail;  Using  Ecash;  Smart  cards,  Electronic  Data Interchange; Its basics; EDI versus Internet and EDI over Internet.
Strategies,  Techniques  and  Tools:  Internet  Strategies:  Internet  Techniques,  Shopping  techniques  and  online selling techniques; Internet tools. 

UNIT III
Supply  chain  management: Introduction, What is supply  chain  management? Focus on the  value  chain, Option for  restructuring  the  supply  chain,  Using  e-business  to restructure  the  supply  chain,  Supply  chain  management implementation.
E-procurement: Introduction,  What  is  e-procurement?,  Drivers  of  e-procurement,Focus  on  estimating  e-procurement   cost  savings,   Risks   and  impacts  of  e-procurement,Implementing  e-procurement,  Focus   on electronics B2B marketplaces,  The future of e-procurement? Customer relationship management: Introduction,
What  is  e-CRM?,  conversion marketing,  the  online  buying  process,  customer  acquisition  management,  focus on marketing  communications  for  customer  acquisition, customer  retention  management focus  on  excelling  in  e-commerce  service  quality,  customer  extension Analysis  and  design:
Introduction,  process  modeling,  Data modeling, Design for e-business, Focus on user –centered site design, Focus on security design for e-business.
Implementation  and  maintenance: Introduction, Alternatives for  acquiring  e-business  systems,  Development  of  web-based  content  and   services,  focus  on
developing  dynamic  web  content,  testing,  Changeover ,  Content management and maintenance, Focus on measuring and improving performance of e- business systems.

UNIT IV
Introduction to M-commerce: Emerging applications, different players in m-commerce, M-commerce life  cycle Mobile financial services, mobile entertainment services, and proactive service management. 
Management of mobile commerce services, Content development and distribution to hand-held devices, content caching,   pricing   of   mobile   commerce   services;   emerging   issues   in   mobile   commerce:   The   role   of emerging wireless LANs and 3G/4G wireless networks, personalized content management, implementation 
challenges in m-commerce, futuristic m-commerce services.